At Care of Carl, we have always cherished quality garments whose style lasts for generations. In a previous article, we wrote about the Old Money style, which also aligns with current style trends such as Quiet Luxury and Stealth Wealth, frequently mentioned in the same context. A common denominator for us and these styles are garments that go beyond trends and fashion. Here, we have selected a range of items from our Italian brand's Brunello Cucinelli, Brioni, and Canali that embody the same spirit.

Quiet Luxury and Stealth Wealth

Quiet Luxury can be described as a subdued style imbued with sophisticated timelessness, encapsulated by subtle luxury. The term Stealth Wealth emerged in the early 2000s as a response to excessive consumption, thus bringing about a change in values. People began to appreciate quality, craftsmanship, and discreet luxury over flashy brands and logos. Here the "less is more" principle applies, but not without thoughtfulness. For example, Facebook founder Mark Zuckerberg in his brown crewneck t-shirt (from Brunello Cucinelli) and seemingly everyday jeans—a style that signals simplicity, subtlety and avoids excessive attention. Instead, this style focuses on quality garments and clothing from carefully selected brands.